As Covid surged, demand for in-home entertainment grew in tandem, attracting both customers and increased competition to the market. Competitor brands quickly matched features offerings at ever lower prices, in spite of rising advertising costs. Meanwhile, offline-exclusive distributors were pilfering online sales through reseller accounts. Our client wanted to claim back their rightful share of the market, across multiple sales channels (Amazon, Walmart, BestBuy, Lowes, and Target), without compromising profit.